Which of the Following Statements Is True About Personal Selling

question 16

Multiple Choice

Which of the following statements is true about personal selling? ​

• A)Personal selling provides marketers the least freedom to adjust their message to satisfy customers' information needs.
• B)Personal selling is not necessary for expensive or high-risk products.
• C)Personal selling is the most precise of all promotional methods.
• D)A major advantage of personal selling is its cost.
• E)Personal is not the most effective way to form relationships with customers.

---

Definitions:

Early 1970s

A period signifying the beginning years of the decade of the 1970s, often associated with significant political, social, and cultural changes.

Stereotype Threat

is the risk of confirming negative stereotypes about one's social group, which can impair performance and self-perception.

Task Performance

The execution or accomplishment of specific work-related activities or responsibilities.

Creativity

The ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating, and entertaining.