Scenario 20

question 108

Multiple Choice

Scenario 20.2 Use the following to answer the questions.Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services. After reviewing the previous three years' revenue, Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill. Glenwood's objective is to generate more income per customer on an annual basis. The hospital has previously priced its services by charging a flat fee for the office visit, a fee for each vaccine, and a fee for each type of examination beyond the basic office visit. Most customers pay the flat office fee and a fee for a rabies vaccine. Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit, the required rabies vaccine, and additional vaccines that prevent heartworm, kennel-cough, and fleas. Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program, rather than a one-time annual visit.
-Refer to Scenario 20.2. Glenwood is considering a markup pricing basis, with the cost for office visit plus vaccines at $45. If Glenwood were to add a markup of 33.3 percent of the costs, its price would be ____.

• A)$79
• B)$65
• C)$55
• D)$78
• E)$60

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Definitions:

Bought

Acquired through the exchange of money for goods or services, often used in the context of media, where advertising space is purchased.

Imaginative Experiences

Engagements or activities that encourage creativity and invention, often allowing individuals to explore new ideas or worlds.

Power

The ability or capacity to do something or act in a particular way, often implying the control or influence over others.

Frivolity

A lack of seriousness or sense of importance, often characterized by trivial or lighthearted behavior or content.