The Goal of _____ Is to Convince an Investor to Buy

question 27

Multiple Choice

The goal of _____ is to convince an investor to buy a stock or to sell a stock short.

• A) corporate governance
• B) capital allocation
• C) executive compensation
• D) going public
• E) the stock pitch

---

Definitions:

Upward Communication

The process of information flow from the lower levels of a hierarchy to the higher levels, primarily involving feedback, suggestions, complaints, or reports from employees to management.

Downward Communication

The flow of information and messages from higher levels of an organization's hierarchy to the lower levels.

Employer Branding

The process of promoting a company or organization as an employer of choice to a desired target group, to attract, recruit, and retain employees.

Distinctive Features

Characteristics that differentiate an object, concept, or phenomenon from others, making it uniquely identifiable.