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USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S)
Given the following information, evaluate the performance of Tyler Incorporated (TI) .
-Refer to Exhibit 18.10. Calculate TI's risk.
Emotional Appeal
Persuasive approach that calls on audience feelings and sympathies rather than facts, figures, and rational arguments.
Rational Argument
A logical way of presenting a belief, conclusion, or stance supported by evidence and reasoning.
Logical Appeal
An approach that relies on logic and proof, instead of appealing to the emotions and compassion of the audience.
Methods Of Reasoning
The systematic processes used to arrive at conclusions, including deductive and inductive reasoning.
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