Examlex
A customer benefit package (CBP) consists of both a primary good and a primary service.
Self-concept
An individual's perception of their own strengths, weaknesses, thoughts, beliefs, motivation, and emotions.
Big Five Factor Model
A model that identifies five broad dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Extraversion
is a personality trait characterized by outgoingness, high energy, and positive emotions, preferring social gatherings and being energized by external stimuli.
Neuroticism
A personality trait characterized by long-term tendencies to experience negative emotional states such as anxiety, anger, or depression.
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Q51: A customer benefit package (CBP) consists of
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