Which of the Following Statements Accurately Depicts the Activities of Cyboran

question 58

Multiple Choice

Which of the following statements accurately depicts the activities of Cyboran and Ross?

• A)When Ross discusses discounts,he is dealing with the price element of the marketing mix,but when Cyboran describes discounts,he is dealing with the product element.
• B)Both Ross and Cyboran are discussing the place element of the marketing mix when they tell clients about using direct mail to locate potential customers.
• C)When describing warranties and guarantees to customers,both Cyboran and Ross are dealing with the product element of the marketing mix.
• D)Both Ross and Cyboran are dealing with the place element of the marketing mix when they discuss features and benefits.
• E)Customer service is not part of the marketing mix for either Cyboran or Ross because of the type of products they sell.

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Definitions:

Puffing

Exaggerated or superlative comments or opinions that are subjective rather than objective, commonly found in sales and advertising.

Gorgeous

Describing something or someone as stunningly beautiful or visually very appealing.

UCC

Stands for Uniform Commercial Code, a comprehensive set of laws governing all commercial transactions in the United States to harmonize the law of sales and other commercial transactions.

Breached Contract

An agreement that has been broken or violated by one or more of the parties involved.