A Product Benefit Is Defined as A

question 42

Multiple Choice

A product benefit is defined as a:

• A) favorable result the buyer receives from use of the product.
• B) performance characteristic of a product.
• C) physical characteristic of a product.
• D) way the product will work when used.
• E) way in which the product will help the buyer.

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Definitions:

Sequential Series

A sequence of events or items arranged in a consecutive order.

Purchase Satisfaction

Gratification based on a product that supplies expected, or greater than expected, benefits.

Endless Chain Referral

A method in sales where a customer is asked to provide the names of other potential customers, creating a "chain" of referrals that can potentially lead to endless opportunities.

Prospecting

The process of searching for potential customers or clients to generate new business opportunities.