The Statement "The New Maytag Washer Saves You Time,work,and Money

question 87

Multiple Choice

The statement "The new Maytag washer saves you time,work,and money," is an example of a(n) :

• A) feature.
• B) segmentation variable.
• C) advantage.
• D) benefit.
• E) market trait.

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Definitions:

Distribution Intensity

The level of market coverage of a product, ranging from intensive, selective to exclusive distribution.

Selective Distribution

A distribution strategy where a product is sold at select outlets to maintain its image and high-quality perception.

Intensive Distribution

A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.

Exclusive Distribution

A level of distribution density whereby only one retailer in a specific geographic area carries the firm’s products.