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What Should a Salesperson Using the FAB Selling Technique Primarily

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What should a salesperson using the FAB selling technique primarily stress during a sales presentation?


Definitions:

Spinal cord

A long, thin, tubular bundle of nervous tissue and support cells that extends from the brain to the lower back, transmitting neural signals between the brain and the rest of the body.

First lumbar vertebra

The topmost vertebra of the lumbar section of the spine, which supports the lower back.

Gyri

The ridges of brain matter between the sulci; also called convolutions.

Sulci

The grooves on the surface of the cerebrum.

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