According to the Two Ls in the SELL Sequence, a Salesperson

question 61

Multiple Choice

According to the two Ls in the SELL Sequence, a salesperson should:

• A) lead into the benefits, and let the customer talk.
• B) limit the length of a sales presentation, and let visual aids do the talking.
• C) learn the prospect's personality type, and let the personality type guide the closing.
• D) limit the number of benefits, and list features at the end of the presentation.
• E) locate the prospect's needs, and leave closing until the end of the sales presentation.

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