Which of the Following Is an Example of a Personal

question 28

Multiple Choice

Which of the following is an example of a personal force that could influence consumers' buying behaviors?

• A) Attitudes and beliefs
• B) Friends
• C) Perception
• D) Gender
• E) Social class

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Definitions:

Superior

Refers to something that is above average in quality or performance; often used to describe a higher rank or excellence.

Inferior

Describing something of lower quality, value, or importance in comparison to another.

Selective Perception

The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.

Stereotype

A fixed, oversimplified image or idea of a particular type of person or thing.