To Successfully Use Direct Mail as a Means of Locating

question 129

Multiple Choice

To successfully use direct mail as a means of locating potential customers,the company must:

• A)have low postage costs.
• B)mail only to people who have MAD.
• C)have a large database of possible customers.
• D)have an in-house operation for printing and mailing.
• E)prequalify recipients before sending out advertisements.

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Definitions:

Homeostasis

The tendency of a system, especially the physiological system of higher animals, to maintain internal stability.

Emotional Cutoff

A psychological coping mechanism where an individual withdraws or isolates themselves emotionally from family members or significant others to manage unresolved emotional issues.

Family Counseling

A form of therapy that aims to address psychological and emotional issues affecting a family by improving communication and resolving conflicts.

Addiction Recovery

The process through which individuals work to overcome dependence on addictive substances or behaviors and reclaim control over their lives.