To Successfully Use Direct Mail as a Means of Locating

question 129

Multiple Choice

To successfully use direct mail as a means of locating potential customers,the company must:

• A)have low postage costs.
• B)mail only to people who have MAD.
• C)have a large database of possible customers.
• D)have an in-house operation for printing and mailing.
• E)prequalify recipients before sending out advertisements.

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Definitions:

Projective Tests

Psychological assessment tools that use ambiguous stimuli to elicit responses reflecting aspects of an individual's personality.

American Personality Psychology

A branch of psychology that focuses on the study, assessment, and understanding of individual differences in personality within the cultural context of the United States.

Gordon Allport

A pioneering psychologist known for his contributions to personality theory and the psychology of prejudice.

Carl Rogers

An influential American psychologist known for his development of client-centered therapy and his contributions to humanistic psychology.