Creative Imagery Is A(n)

question 107

Multiple Choice

Creative imagery is a(n) :

• A) sales presentation method.
• B) tool for improving approaches.
• C) method for handling stress.
• D) type of marketing tool.
• E) prospecting technique.

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Definitions:

Puffing

The use of generalities and clear exaggerations.

Consumer Education

Programs and efforts designed to inform individuals about their rights, responsibilities, and savvy practices when purchasing goods and services.

Legal Action

The process of pursuing a lawsuit or litigation to enforce or defend one's legal rights.

Ad Substantiation

An FTC standard requiring that advertisers have a reasonable basis for the claims made in their ads.