Dividing Accounts on the Basis of Market Type and Sales

question 121

Multiple Choice

Dividing accounts on the basis of market type and sales volume would be an example of:

• A) multivariable account segmentation.
• B) dual segmentation marketing.
• C) reciprocal sales differentiation.
• D) total territory management.
• E) dual positioning.

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Definitions:

Drive Axle

An axle that is connected to the drive train and responsible for transferring power from the engine to the wheels.

Ring Gear

Spur gear such as that used on a flywheel for engine cranking, or the outer member of a planetary gearset.

Differential Case

The outer housing that encloses the differential mechanism in a vehicle, protecting its gears and components.

Differential Action

The mechanism in a vehicle's differential that allows two drive wheels to rotate at different speeds while turning, improving traction and handling.