A Marketing Research Firm Is Attempting to Measure Customer Satisfaction

question 31

Essay

A marketing research firm is attempting to measure customer satisfaction of a local restaurant.Design a scaled questionnaire that will address such factors as location,food quality,the restaurant staff,pricing,and any other relevant factors.

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Definitions:

Job Satisfaction Questionnaires

Tools or surveys used to assess how content an individual is with his or her job.

Beliefs

Deeply held convictions or understandings that an individual considers to be true, shaping their thoughts and actions.

Opinions

Personal beliefs or judgments that are not based on certainty or knowledge but on what one thinks or feels about a particular subject.

Knowledge

Information, awareness, or understanding gained through experience, education, or research.