A Computer Manufacturer Currently Has a 15 Percent Customer Defection

question 50

Essay

A computer manufacturer currently has a 15 percent customer defection rate.Their accounting department estimates the incremental contribution to profit and overhead as 30 percent.Customers purchase computers every four years at an average cost of $1,200.00.In an effort to reduce the defection rate, the company is improving both the quality of its computers and its post-sale service.Determine the increase in the average value of a loyal customer if the defection rate drops to 5 percent.

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Definitions:

Corporate Income Tax

A tax imposed on the net income of corporations, which is calculated after deducting expenses from revenues.

Automatic Stabilizer

Economic policies and programs, like unemployment insurance, that automatically adjust to counteract economic fluctuations without further government action.

Deficit

The amount by which government expenditures exceed revenue over a particular period, leading to borrowing or debt.

Japan

An island nation in East Asia, known for its rich culture, technological advancements, and significant economic power.