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If a researcher wants to make a multi-million dollar decision as to whether to launch a new product s/he would be well advised to use:
Personality Traits
Enduring characteristics that describe an individual's behavior, attitudes, and emotions, which are consistent over time and across situations.
Genetic
Relating to genes or heredity, the biological instructions inherited from one's parents.
Environmental
Relating to the natural world and the impact of human activity on its condition.
Nonshared Environment
The unique environmental experiences not shared between family members, contributing to differences in their development.
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