All of the Following Are Disadvantages of Depth Interviews Over

question 9

Multiple Choice

All of the following are disadvantages of depth interviews over focus groups EXCEPT:

• A)depth interviews create less participant involvement than focus groups.
• B)group pressure is eliminated.
• C)the total cost of depth interviews can be higher than focus groups.
• D)a moderators can only do four or five depth interviews per day.
• E)focus groups can allow reactions from group members that may not have occurred in a depth interview.

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Definitions:

Significant Costs

Expenses that are sufficiently large to impact an entity's financial decisions or financial statements.

Externalities

Economic impacts of a product or service on parties who do not directly participate in the transaction, which can be negative (pollution) or positive (vaccination benefits).

Referent Power

A form of influence based on the charisma and interpersonal appeal of the leader, rather than on formal authority.

Positive Relationship

A connection between two or more entities characterized by mutual respect, cooperation, and beneficial outcomes for all involved.