The Primacy Effect Occurs When a Rater Gives Greater Weight

question 49

True/False

The primacy effect occurs when a rater gives greater weight to events that have happened in the near past when appraising an individual's performance.

---

Definitions:

Customer Segments

Customer Segments refer to the practice of dividing a company's target market into distinct groups of customers that share similar characteristics, to tailor marketing strategies and products to meet their specific needs.

Small Business Owner

An individual who owns and operates a company that is typically characterized by a small number of employees and relatively low volume of sales.

Business Plan

A formal written document that describes in detail how a business, usually a new one, is going to achieve its goals.

Business Plan

A written document that outlines the objectives, strategies, target market, and financial forecasts for a business venture.