A Small Pizza Chain Wants to Expand and Have a Nationwide

question 18

Multiple Choice

A small pizza chain wants to expand and have a nationwide presence.Some marketing managers feel that an integrated marketing strategy should be used so the company can develop a national brand perception.But the CEO thinks that because each local community is different that each local area should decide on the marketing campaign that will work best.If the following facts were known,which one would support the CEO's view?

• A) The company decides to pursue a co-branding partnership with either Pepsi or Coke.
• B) All employees must wear a standard uniform.
• C) The company's website has links to individual stores so customers can order pizza online.
• D) All of the company's restaurants feature an art deco interior design.
• E) The company encourages individual stores to create their own menu options and pricing structure.

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Definitions:

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The quality of being impartial, just, and equitable, especially in situations that involve decisions or judgments.

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