The Four Factors in the Marketing Mix Are

question 67

Multiple Choice

The four factors in the marketing mix are

• A) advertising,sales promotion,publicity,and public relations.
• B) marketing managers,a marketing plan,relationship marketing,and profit.
• C) price,place,promotion,and product.
• D) profit,price,place,and promotion.
• E) demographics,psychographics,geographics,and product-use.

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Definitions:

Nonexempt

Pertaining to employees who are covered by minimum wage and overtime pay protections under the Fair Labor Standards Act.

Fair Labor Standards Act

A United States law that sets minimum wage, overtime pay eligibility, recordkeeping, and child labor standards for employees in the private sector and government.

Employee Development

A planned effort to provide employees with the knowledge, skills, and abilities needed to accept new and more challenging job assignments within the company.

Challenging Job Assignments

Tasks or projects at work that are particularly difficult, requiring significant effort, skill, or creativity.