Secondary Data Is

question 106

Multiple Choice

Secondary data is

• A) statistics and information that are available as a result of previous research.
• B) based on data newly collected for a specific research purpose.
• C) based on information gathered by someone else,but not yet published.
• D) any of the above,depending upon why the marketer is doing the research.
• E) data gathered for secondary areas of the firm like marketing research and accounting.

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Definitions:

Customer Collaboration

A business approach that involves working closely with customers to understand their needs and develop products, services, or solutions that meet these needs.

Henry Fayol

A French engineer and management theorist best known for developing a general theory of business administration and identifying 14 principles of management.

Specialization of Labor

The division of work into specific tasks, with each worker focusing on a particular task to increase efficiency and expertise.

Principles of Management

These are fundamental guidelines that outline effective management practices to run organizations efficiently and achieve organizational goals.