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Rob has decided to buy a new computer based on the relatively low costs, the features he can get, the warranty that comes with the computer, and the overall usefulness it will provide. He has made his decision based on
Private Label Brand
A product manufactured by one company for sale under another company's brand, typically a retailer's brand, to offer exclusive products.
Store's Brand Name
The unique name given to a product line or brand that is owned and sold by a particular retail store, differing from manufacturer brands.
Market Pantry
A brand of consumer food and household products sold exclusively at Target Corporation stores.
Valuable Global Brand
A brand with high financial value and strong brand equity that is recognized and respected across the world.
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