You Have Worked in Marketing for Over Twenty Years,and You

question 104

Multiple Choice

You have worked in marketing for over twenty years,and you have seen the discipline and the environment it operates in change dramatically over that period of time.However,you believe the marketing environment in the 21^st Century is changing at a pace faster than you have ever witnessed. Which of the following statements is TRUE about the marketing environment in the 21^st Century?

• A)​The activities of the marketing organization must be broader in the 21^st Century in order to avoid marketing myopia.
• B)​Social media and other technological advances have increased selling and marketing costs.
• C)​E-commerce has not changed how firms reach new markets.
• D)​Sustainability will not be an important consideration for the marketer in the 21^st Century.
• E)​Technology is negatively impacting the marketer's ability to enhance relationships with customers and suppliers.

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Definitions:

Expense Recognition Principle

An accounting principle that expenses should be recognized in the period in which they are incurred, matching expenses with related revenues.

Relevant Accounting Information

Financial data and insights that are pertinent and useful for decision-making processes.

Predictive Value

The capability of financial information to help users in predicting future trends and outcomes.

Confirmatory Value

The aspect of financial information that helps users confirm or correct prior expectations.