The Most Obvious Distinction Between Not-For-Profit and For-Profit Organizations Is

question 94

Multiple Choice

The most obvious distinction between not-for-profit and for-profit organizations is:

• A)not for-profit organizations have more exact marketing goals.
• B)not-for-profit organizations have a different view of what constitutes the bottom line.
• C)customers of not-for-profit organizations have more control.
• D)not-for-profit organizations market services not goods.

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Definitions:

Attitude Strength

The durability and impact of an attitude on behavior and thoughts, with stronger attitudes being more consistent, resistant to change, and predictive of behavior.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values simultaneously.

Subjective Norm

The perceived social pressure to engage or not engage in a particular behavior, based on the individual's belief about what important others think they should do.

Belief Hypocrisy

The condition of holding beliefs that one's own behavior does not conform to, often leading to cognitive dissonance when recognized.