Match Each Definition to the Corresponding Term

question 12

Multiple Choice

Match each definition to the corresponding term.
-_____ is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Acid Derivative

A compound obtained by replacing one or more of the hydroxyl groups of an acid with an organic group.

Anhydride

A compound formed from the removal of water molecules between two carboxylic acid molecules.

Organic Product

A compound or material derived from living organisms or produced by organic chemical reactions.

Reaction

A transformation process where reactants are converted into different substances known as products.