A Local Furniture Store Was Recently Penalized for Continuously Using

question 78

Multiple Choice

A local furniture store was recently penalized for continuously using a "going out of business" message in its marketing communications to influence shoppers to visit the store and assume that prices would be very low. This ethical issue is linked to the _____ variable of the marketing mix.

• A) promotion
• B) product
• C) distribution
• D) price

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Definitions:

Target Response

A specific behavior that is selected for change or reinforcement in a behavioral intervention.

Self-management

refers to an individual's ability to manage their own thoughts, behaviors, and emotions, especially in relation to chronic conditions or personal development.

Pragmatic Problem Resolution

A practical approach to solving issues focusing on effective and efficient outcomes.

Self-praise

The act of recognizing or celebrating one's own achievements or qualities, contributing to self-confidence and motivation.