​Marketers Should Not Simply Assume That Their Social Media Marketing

question 154

Multiple Choice

​Marketers should not simply assume that their social media marketing (SMM) campaigns are achieving the desired results.Rather,formal monitoring and measuring techniques should be used to assess the effectiveness of an SMM.Some firms calculate return on investment (ROI) for SMM campaigns.An ROI measurement of an SMM should asses the percentage of people exposed to the SMM,also called __________ as well as the number of times a consumer is exposed to the SMM,also called __________.

• A)​breath; depth
• B)​effectiveness; efficiency
• C)​span; quantity
• D)​reach; frequency
• E)​volume; velocity

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Definitions:

Bargaining Power

The capacity of one party to influence the terms of negotiation or outcomes to its advantage.

Labor Market Outcomes

The results or consequences of interaction between job seekers and employers in the labor market, often measured by factors such as employment rates, wage levels, and the quality of working conditions.

Bargaining Strength

The capacity of a negotiating party, either a labor union or an employer, to achieve its objectives in the bargaining process, influenced by factors such as membership support, economic conditions, and legal context.

Industrial Relations Perspective

A viewpoint that studies the relationships between management and employees, focusing on collective bargaining, labor laws, and unions.