_____ Involves Creating and Distributing Relevant and Targeted Material to Attract

question 30

Multiple Choice

_____ involves creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action.

• A) Content marketing
• B) Social media monitoring
• C) Crowdsourcing
• D) Social bookmarking

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Definitions:

Trademark

A distinct symbol, pattern, or phrase that distinguishes the goods or services of one origin from those of another.

Manufacturer

Any person or entity that makes goods or merchandise from raw materials by hand or by machinery, often on a large scale.

Madrid Protocol

An international treaty that provides a centralized system for obtaining a bundle of trademark registrations in different jurisdictions with a single application.

Berne Convention

An international agreement governing copyright protection, allowing creators to have their works protected in many countries.