Marketers Must Understand a Target Group's Culture If They Hope

question 100

Multiple Choice

Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group.Culture is the accumulation of values,beliefs,preferences,and tastes that the target group possesses.Culture includes such tangible items as _____________.Culture also includes such intangible items as ________________.​

• A)​education; food
• B)​social customs; artwork
• C)​artwork; food
• D)​education; clothing
• E)​clothing; principles

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