An Advertisement That Creates Warm Feelings of Goodwill Toward the Advertiser

question 120

Multiple Choice

An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

• A)tangible
• B)behavioral
• C)traditional
• D)affective

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Definitions:

Ethnic Group

A community or population made up of people who share a common cultural background or descent.

Ukrainian Orthodox Church

Refers to the Orthodox Christian church based in Ukraine, which has a complex history with ties to both the Russian Orthodox Church and independence movements.

Mi'kmaq

A First Nations people indigenous to the northeastern regions of North America, primarily in present-day Canada and parts of the United States.

Coast Salish

A group of ethnically and linguistically related Indigenous peoples of the Pacific Northwest Coast, living in what is now Washington State in the USA and British Columbia in Canada.