Define Cognitive Dissonance

question 83

Essay

Define cognitive dissonance. How can marketers manage a consumer's cognitive dissonance?

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Definitions:

Mediator Behaviors

The actions and strategies employed by a neutral third party to facilitate conflict resolution and agreement between disputing parties.

Mediation Success

The achievement of resolving a dispute or conflict through the intervention of a third party, leading to a mutually acceptable agreement.

Conflict Costs

The expenses, both tangible and intangible, that arise from disputes and disagreements.

Process Consultation Objective

The goal of helping an organization improve its internal processes and effectiveness through expert advice without taking direct control.