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The function performed by the gatekeeper in the company buying center is to:
Economic Reforms
Changes to economic policies or structures, typically intended to improve efficiency, growth, and the equitable distribution of resources.
Material Incentives
Benefits or rewards of a tangible nature, such as money or goods, used to motivate individuals towards certain behaviors or actions.
Competing Claims
Situations where two or more parties assert rights to the same resource or territory, often leading to conflict.
Mediterranean Island
An island located in the Mediterranean Sea, characterized by its unique culture, history, and geographical features.
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