Adam Brooke Is the Superintendent for a School District and Is

question 14

Multiple Choice

Adam Brooke is the superintendent for a school district and is responsible for making purchasing decisions for the district.He has met with the technology staff and is reviewing proposals from vendors to replace the computers in the labs.The district has purchased computers in the past and has considerable knowledge about buying computers.However,the technology continues to evolve and Adam is willing to devote time to the decision so he and the staff can make the best decision on behalf of the district,teachers and students.What type of buying decision does this situation describe?

• A)​modified rebuy
• B)​new-task
• C)​straight rebuy
• D)​limited reorder

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Definitions:

Public Relations Tool

Methods and strategies used by organizations to manage and influence public perception and maintain a positive image, such as press releases, social media, and events.

Blogs

Websites or sections of websites that are updated regularly with content, often written in an informal or conversational style, to inform, entertain, or discuss subjects of interest.

Speeches

Formal addresses or talks delivered to an audience, often with the purpose of informing, persuading, or entertaining.

Personal Selling

A method of selling that involves direct interaction between a sales representative and a potential customer, usually in a face-to-face manner, aiming to persuade the customer to make a purchase.