Procter and Gamble Is Seeking to Target Women Aged 18-To-34

question 112

Multiple Choice

Procter and Gamble is seeking to target women aged 18-to-34 to influence their purchasing of shampoo and bath gels.They selected the television network ABC Family and specifically airs commercials during the "Pretty Little Liars" time slot.Which criteria of effective segmentation is Procter and Gamble utilizing?

• A)ability to effectively promote to the market segment
• B)​the market segment represents measurable purchasing power
• C)​the segment matches Procter and Gamble's marketing capabilities
• D)​the segment is sufficiently large to provide good profit potential

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Definitions:

Graphic Rating Scale

A graphic rating scale is a method used in performance appraisals where an employee's performance is rated on a scale, typically ranging from poor to excellent, across various categories.

Forced-Choice Method

A trait approach to performance rating that requires the rater to choose from statements designed to distinguish between successful and unsuccessful performance.

Developmental Purposes

Activities or strategies designed to improve individual skills, capabilities, and knowledge, often for professional growth or to enhance performance in current or future roles.

Administrative Purposes

Uses related to the management, organization, and conduct of a business or institution's daily operations.