Describe Predictive Analytics and How It Is Used by Marketers

question 226

Essay

Describe predictive analytics and how it is used by marketers.

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Definitions:

Social Contacts

Interactions between individuals that facilitate the exchange of information, support, and personal relationships.

Elders' Psychological Functioning

The cognitive and emotional aspects of aging, including changes in memory, problem-solving abilities, and emotional regulation among older adults.

Socioemotional Selectivity

A theory suggesting that as people age, they become more selective about their social networks, focusing on emotionally meaningful relationships and experiences.

Civic Engagement

Participation in activities or efforts that aim to address issues of public concern and contribute to the well-being of the community.