American Express,a Large Firm with Many Financial Products,recently Introduced Two

question 134

Multiple Choice

American Express,a large firm with many financial products,recently introduced two new credit cards designed for very specific markets: The Knot,for engaged couples,and The Nest,for newlyweds.This is an example of _____ marketing.

• A)undifferentiated
• B)concentrated
• C)mass
• D)societal

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Definitions:

Intellectualization

A defense mechanism where emotional issues are addressed through excessive abstract thinking, avoiding dealing with emotional aspects.

Personality Theory

A theory that attempts to describe and explain similarities and differences in people's patterns of thinking, feeling, and behavior.

Freud

Sigmund Freud, a neurologist and the founder of psychoanalysis, a method for treating psychopathology.

Internal Danger

Perceived threats or stresses that originate from within oneself, such as fears, anxieties, and negative self-beliefs.