A Firm That Chooses to Target Potential Customers by Zip

question 135

Multiple Choice

A firm that chooses to target potential customers by zip code,specific occupation,or even lifestyle is said to be practicing:

• A)mass marketing.
• B)hypermarketing.
• C)micromarketing.
• D)undifferentiated marketing.

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Definitions:

Budget Line

This line delineates the combos of two goods a consumer can procure, given their income and the goods' prices, demonstrating the trade-offs and opportunity costs within their budget.

Consumption

The use of goods and services by households or individuals, often measured to understand economic activity and consumer behavior.

Bushels

A unit of volume measure used primarily for agricultural products, with the size varying by product.

Investment

The allocation of resources, usually financial, in the expectation of generating an income or profit, including purchases of financial instruments or capital assets.