​Your Marketing Assistant Has Developed Recommendations for Increasing Customer Loyalty

question 142

Multiple Choice

​Your marketing assistant has developed recommendations for increasing customer loyalty to your wine bar.You note that most are based on frequency marketing.Choose the recommendation(s) based on affinity marketing.

• A)​Top customers get a free bottle of wine.
• B)​Customers receive 10 percent off their check when they visit more than twice a week.
• C)​Top customers get flowers on their birthdays.
• D)​Your wine bar becomes a sponsor of the state university's basketball team.
• E)​Your wine bar advertises big discounts in the local newspaper.

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Definitions:

Purchases

Transactions involving the acquisition of goods or services for personal use, resale, or business operations.

Voucher Register

A record or log of vouchers that have been prepared, detailing the authorization of transactions and payments.

Liability

An obligation of the company arising from past transactions or events, the settlement of which may result in the transfer of assets, provision of services, or other yielding of economic benefits in the future.

Accounts Payable

Liabilities representing amounts the company owes to suppliers or creditors for goods and services received but not yet paid for.