Match Each Item with the Correct Statement Below

question 31

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-_____ defines consumer groups according to variables such as gender,age,income,occupation,and stage in the family lifecycle.

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Definitions:

Closeness

The intimacy or degree of proximity and understanding between individuals, fostering strong bonds or relationships.

Intimacy

A near and dear relationship characterized by affection or love with another individual or a group.

Passion

An emotional state characterized by high bodily arousal, such as increased heart rate and blood pressure.

Commitment

The state or quality of being dedicated to a cause, activity, or relationship, often demonstrated through consistent actions and investment over time.