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A positioning map provides a valuable tool to help managers position products by graphically illustrating consumers' perceptions of competing products within an industry.
Igneous Feature
A geological structure formed from hardened lava or magma, such as a volcano or granite intrusion.
Dike
A sheetlike intrusion that cuts across any layers in a host rock, commonly formed with a steep orientation.
Sill
A tabular igneous intrusion that parallels layers or other planar structures of the surrounding rock and which usually has a subhorizontal orientation.
Laccolith
A bulge-shaped igneous body that has domed and tilted overlying layers and that is observed or interpreted to have a relatively flat floor.
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