Companies Focus on Building Loyal Relationships with Existing Customers as Retaining

question 243

True/False

Companies focus on building loyal relationships with existing customers as retaining customers costs must less than acquiring new ones.

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Definitions:

Marginal Cost Pricing

Setting the price of a good or service equal to the additional cost of producing one extra unit. This strategy is often used to achieve efficiency in markets.

Uneconomic Substitution

Involves replacing one factor of production with another in a way that leads to inefficient or increased costs.

Creative Accounting

The manipulation of financial records and reports to give a more favorable image of a company's financial position than is justified.

Regulation

involves the establishment of rules or laws designed to control or govern conduct, typically enacted by a government body.