While Researching on the Idea of Opening His Own Health

question 243

Multiple Choice

While researching on the idea of opening his own health club,Tom learned that there are 11 million health club members in the United States,and 90 percent of them are between the ages of 18 and 49.They prefer to exercise with people of their own gender,and the majority of them are urban dwellers.During the process of market segmentation,this information is most likely to be used by Tom for:

• A)observational analysis.
• B)marketing research.
• C)forecasting total market potential.
• D)developing a market segment profile.

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Definitions:

Recommendations And References

Suggestions or advisory opinions aimed at guiding decisions or actions, and endorsements or testimonials verifying someone's abilities and character.

Direct Approach

A straightforward strategy that involves tackling an issue or communicating a message openly and directly.

Claims

Statements asserting something to be true, often requiring supporting evidence or justification in various contexts, like insurance or argumentation.

Requesting Adjustments

Asking for changes or modifications to be made to a product, service, or arrangement to better meet one's needs or expectations.