​Bill Wants to Use VALS to Segment the Market for His

question 165

Multiple Choice

​Bill wants to use VALS to segment the market for his firm's costly but cutting-edge gaming software.He knows that his potential customers are likely to be:

• A)​Survivors
• B)​Gamers
• C)​Innovators
• D)​Techies
• E)​Millennials

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Definitions:

Carnivores

Organisms that primarily feed on flesh from other animals.

Herbivores

Organisms that primarily eat plants and vegetation.

Primary Producers

Organisms, typically plants, algae, and certain bacteria, that produce organic compounds from carbon dioxide and water using sunlight energy through photosynthesis, forming the base of the food chain.

Autotrophs

Organisms that can produce their own food from inorganic substances using light (photosynthesis) or chemical energy (chemosynthesis).