A Company That Chooses to Focus Its Efforts on Satisfying

question 40

Multiple Choice

A company that chooses to focus its efforts on satisfying only one market segment for profit is using a(n) _____ strategy.

• A) niche marketing
• B) societal marketing
• C) undifferentiated marketing
• D) mass marketing

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Definitions:

Normal Rate of Return

The standard profit or return that is anticipated on an investment, considering the levels of risk and market conditions.

Computer Software Industry

The sector involved in the development, maintenance, and publication of software that offers different types of services or functions for computer users.

Computer Industry

Refers to the business sector involved in the development, manufacturing, and sale of computers, computer components, and software.

Substitute Capital

Assets or investments that can be used as alternatives to others, capable of fulfilling similar functions or bringing similar returns in a portfolio.