List the Strengths and Limitations of Secondary Data in Comparison

question 66

Essay

List the strengths and limitations of secondary data in comparison with primary data.

Understand the importance of tone in delivering bad news to customers.

Recognize the personal impact trap and how to avoid it in customer service interactions.

Comprehend the role of good communication in securing repeat business.

Grasp the significance of repeat customers in a company's business strategy.

---

Definitions:

Marginal Benefit

Marginal benefit is the additional satisfaction or utility that a consumer receives from consuming one more unit of a good or service.

Marginal Cost

The growth in complete costs incurred by manufacturing an additional unit of a product or service.

Customer Satisfaction

The measure of how products or services meet or exceed customer expectations.

Product Quality

The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.