Revenues and Intangible Benefits Such as Referrals and Feedback a Consumer

question 15

Multiple Choice

Revenues and intangible benefits such as referrals and feedback a consumer brings to the seller over an average period of their relationship,less the amount the company must spend to acquire,market to,and service the customer is known as the _____.

• A)rate of customer coverage
• B)customer turnover rate
• C)lifetime value of a customer
• D)net customer yield

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Definitions:

Indirect Approach

A method of communication or persuasion that is not straightforward, often involving subtlety or implication rather than direct statements.

Request For Action

A communication that urges or requires the recipient to take a specific step or perform a particular task.

Purchase Decision

The final choice made by a consumer after evaluating different products or services based on various criteria.

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain viewpoint or to take a specific action.