Match Each Item with the Correct Statement Below

question 99

Multiple Choice

Match each item with the correct statement below.
-_____ is the process of selecting survey respondents or research participants.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Big Five Personality Factors

A model describing human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Personality Differences

Variations in the characteristic patterns of thinking, feeling, and behaving among individuals.

Major Sources

Major sources refer to the primary or most important origins or points of information, supply, or influence.

Personality Stability

The consistency of individual characteristics, traits, and behaviors over time.