Match Each Item with the Correct Statement Below

question 214

Multiple Choice

Match each item with the correct statement below.
-_____ is a type of primary research in which a researcher observes a customer or a group of customers in their natural setting and interprets their behavior based on an understanding of the social and cultural characteristics of that setting.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Geographic Area

A specified region or space defined for purposes of geography, demography, or jurisdiction.

Occupational Group

A category of jobs that involve similar tasks, require similar skills, and are often found within the same industry or sector.

Annual Increase

Annual increase often refers to the yearly raise in salary or wages given to employees based on performance, seniority, or inflation adjustments.

External Equity

In compensation refers to comparisons made by employees to others employed by different organizations performing similar jobs.